JOLO, Sulu — The Ministry of Trade, Investments, and Tourism (MTIT) Sulu provincial office led a tourism awareness campaign in Jolo on Wednesday, July 24, aimed at fostering sustainable tourism practices and boosting local engagement. The event brought together local tourism businesses to share knowledge and insights.
The campaign’s main goal was to explain the new accreditation scheme, criteria, guidelines, and procedures set by the Department of Tourism (DOT). Participants learned about the importance and advantages of DOT accreditation for tourism businesses.
MTIT Provincial Director Nagdar U . Sasapan underscored the importance of keeping in touch with local tourism business partners in delivering significant updates on tourism development.
“[It is important that] at least alam niyo kung ano ang mga kailangan natin as far as the development of tourism here in our beloved province [is concerned],” Director Sasapan said.
[It is important that at least you all know what we need as far as the development of tourism here in our beloved province is concerned.]
DOT accreditation is a certification that recognizes tourism enterprises for meeting the minimum standards for operating tourism facilities and services.
Senior Tourism Operation Officer Nadayra Asgali-Pulaw highlighted the mandatory accreditation for primary tourism businesses, such as accommodation providers, travel agencies, and tour operators.
Although no tourism business in Sulu is accredited yet, ongoing applications show a positive trend towards improving tourism standards in the region.
Through informative discussions and practical examples, participants gained valuable insights into how accreditation can enhance the credibility and quality of their tourism offerings, ultimately contributing to a more competitive and reputable tourism sector in Sulu.
BARMM’s engagement with local tourism-related businesses highlighted the collective commitment to upholding industry standards and delivering exceptional experiences to tourists in the region.
By promoting a culture of continuous improvement and adherence to accreditation guidelines, the MTIT is instrumental in driving the growth and sustainability of the tourism industry in Sulu, setting the stage for enhanced visitor experiences and economic opportunities for the Bangsamoro region. (Alline Jamar M. Undikan/BIO)