COTABATO CITY—Twenty-five (25) aspiring online entrepreneurs from Maguindanao provinces, who completed a 7-day comprehensive social media marketing training, are ready to incorporate ICT-related inputs to virtually promote their products and services.
On Nov. 8, the completers officially graduated on the activity at the Em Manor Hotel in this city conducted by the Department of Information and Communications Technology (DICT) in partnership with the Ministry of Trade, Investments and Tourism (MTIT).
The training is under the Digital Jobs PH Training Program which aims to decrease the unemployment rate and improve the capacity of the Micro, Small, and Medium Enterprises (MSMEs) in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).
In his inspiring message, MTIT Director II Roy Ladiasan said the DICT’s initiative will widely contribute to the advancement of MSMEs.
“This milestone is implemented to help you become more innovative and develop strategies for selling and promoting products in social marketing,” said Ladiasan.
He further emphasized that MTIT, with the DICT, will play a vital role in economic development via online marketing.
“We offer and implement a number of programs and projects to combat unemployment and increase employability through online,” he added.
DICT Regional Director Mario Cuñado said that social media is creating various opportunities for young people and entrepreneurs during the pandemic.
“We have seen many opportunities in social marketing in the middle of the COVID-19 pandemic. Embrace your knowledge and skills especially in social media as a main platform for doing business,” he said.
He also commended the graduates for their strong desire and determination to expand their skills and potential, not only to improve themselves but also to contribute to the economic progress of the region.
The completers basically underwent ICT-related tasks for the promotion of their products such as website development, social media content planning, business blogging, search engine optimization, and e-mail marketing, including laws pertaining to Data Privacy Law, Cybercrime Law, and Digital Marketing Ethics.
Ivan Lawrence Cornel, owner of Taho Cotabato City Project, said he appreciates MTIT and DICT for providing them with strategies and tips that they can immediately apply in their respective social marketing.
“The knowledge, learnings, ideas, and fresh perspective I gained was very informative and helpful. I can say that training is a game changer because as an entrepreneur, I’m always looking for ways to improve my business,” he said.
“I highly recommend this training program to anyone who wants to learn about digital marketing, particularly to any entrepreneur who wants to take their business to the next level,” he added. (Johaira Sahidala/BIO)